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Kreng Jai: The Overly Polite Thai Culture Shock

Kreng Jai: When Being Polite Becomes a Full-Time Job In Thailand, politeness isn’t just good manners, it’s a philosophy. Known as kreng jai , this cultural code guides how Thais avoid causing inconvenience or offense to others. It creates harmony, warmth, and occasionally, total emotional chaos and destruction. Read on to find out what happens when being “(too?) considerate” runs your life and what we can all learn from it. If you’ve ever been to Thailand, you’ve probably noticed that the people are absurdly nice. The kind of nice that feels almost supernatural. They’ll smile while stuck in traffic, apologize for things that weren’t their fault, and offer you the last mango sticky rice even though they haven’t eaten all day. This isn’t because Thais are saints (though some might be). It’s because of a deeply ingrained cultural concept called kreng jai (เกรงใจ), which loosely translates to “consideration mixed with a touch of self-suppression and mild existential crisis.” What is Kre...